Eden
Biniaurishvili.
I build companies – and the systems they run on.
- Born
- 1996 · Haifa
- Raised
- Vienna
- Entrepreneur since
- age 16
- Today
- Biniaurishvili LLC · Thats It
- From 2027
- Miami
A founder who builds.
I don’t hand ideas off – I build them myself. Every venture starts as a concept, becomes a working system of software, automations and data, and only then turns into a company. That way each business runs on its own systems from day one.
An idea, a market, a first model.
Software, automations and data that work.
A business that runs on its own systems.
Born in Haifa.
A port city between the sea and Mount Carmel. This is where the story begins.
From Haifa to Miami.
- 1996
Born in Haifa, Israel; raised in Vienna, Austria.
- 2012
First company at sixteen – followed by a media agency, trading businesses and many more attempts.
- 2019
Founded WOTA, Vienna’s ride-hailing app by women for women.
- 2021
Co-founded BIDA Medical and brought the LOLLIPOP antigen test to Austria – €15M revenue in 8 months (Forbes).
Pitched on PULS 4 “2 Minuten 2 Millionen”; won the team pitch at the MIT Innovation Leadership Bootcamp.
Named to the Forbes 30 Under 30 DACH list.
- 2023
Co-founded Popsteak, an NFT-gated restaurant concept in Dubai.
- 2026
Built his own operating system: one platform with 300+ AI agents that runs every company.
Co-CEO of Thats It with his sister Coral; NBHD Collectibles and Second Chance Deals in Vienna; owner of SC Wilfleinsdorf, the small-sided football league ÖKFB (around 200 teams) and the team BIDA United.
- 2027
Moving to Miami – and opening the studio to founders from outside.
“I never waited for capital. When I was missing people, I built them. ”
— Eden Biniaurishvili
The master plan
Where we come from – and where we are going.
Build companies that pay for themselves.
No external capital, paying customers from day one.
Bring everything under one roof.
A US holding that keeps companies for the long term instead of selling them.
Rooted in Europe, scaling in the US.
Store, league and club in Austria – marketplace and holding in the US.
Miami as home base.
Closer to customers, partners and the speed of the US market.
A holding for generations.
Build a family holding that keeps its companies for generations – instead of selling them.
On the record.
Forbes 30 Under 30
Listed as co-founder of BIDA Medical and founder of WOTA.
Source: ForbesMIT Innovation Leadership Bootcamp
1st place in the team pitch – after receiving the ticket on PULS 4 “2 Minuten 2 Millionen”.
Source: brutkasten2 Minuten 2 Millionen
Pitched WOTA on Austria’s biggest start-up TV show.
Source: PULS 4Press kit.
Short bio, facts, career, ventures and every article as a PDF – generated right in your browser. Photos and interviews on request.
- Short bio
- Facts
- Career
- Ventures
- 36 articles
Where I post.
Build your company on our system. Pitch us.
Equity, no fees. You stay the founder – we build with you. The first conversation is free.